Review Campaign Brief Builder

Compare the pending proposal with the published version, check the trust notes, and decide whether teammates should receive it.

No first-class pending proposal is attached to this version. This may be legacy or demo data.

What changed?

Marketing improvement worth preserving: adds audience insights, message variations, and a practical sales handoff.

Why preserve it?

Publishing keeps this team improvement from being lost in local copies or repo-specific edits.

Publish recommendation

Publish if the new capability and dependency notes are acceptable for teammates.

Current Change

Marketing improvement worth preserving: adds audience insights, message variations, and a practical sales handoff.

Version Integrity

Comparing the proposed copy hash against the published shared version hash.

Current copy

sha256:current-campaign-brief

Published version

sha256:previous-campaign-brief

Line Diff

  ---  name: campaign-brief-builder- description: Turn a campaign idea into an audience-first brief with messages and channel ideas.+ description: Turn a campaign idea into an audience-first brief with messages, channel ideas, and a sales handoff.  ---   - Name the audience, the problem they want solved, and one clear campaign promise. Suggest messages and channel ideas in the customer’s language.+ Start by naming the audience, the problem they want solved, and the evidence that makes the message believable. Draft a single campaign promise, then offer three supporting message angles in the customer’s language. Suggest channel ideas that match where this audience already pays attention. End with a short sales handoff: the talking points, likely questions, and one clear next step.+  + If the brief depends on a customer claim or performance number, mark it as something to confirm before publishing.

Proposed Content

---
name: campaign-brief-builder
description: Turn a campaign idea into an audience-first brief with messages, channel ideas, and a sales handoff.
---

Start by naming the audience, the problem they want solved, and the evidence that makes the message believable. Draft a single campaign promise, then offer three supporting message angles in the customer’s language. Suggest channel ideas that match where this audience already pays attention. End with a short sales handoff: the talking points, likely questions, and one clear next step.

If the brief depends on a customer claim or performance number, mark it as something to confirm before publishing.