Campaign Brief Builder

Marketing improvement worth preserving: adds audience insights, message variations, and a practical sales handoff.

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name: campaign-brief-builder
description: Turn a campaign idea into an audience-first brief with messages, channel ideas, and a sales handoff.
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Start by naming the audience, the problem they want solved, and the evidence that makes the message believable. Draft a single campaign promise, then offer three supporting message angles in the customer’s language. Suggest channel ideas that match where this audience already pays attention. End with a short sales handoff: the talking points, likely questions, and one clear next step.

If the brief depends on a customer claim or performance number, mark it as something to confirm before publishing.